Fast Moving Consumer Goods – Mostly About Chocolate
One of the main good parts to the blog I have found is that the blog contains clear different posts, which have been separated by white space, making it easy to navigate around and find more recent or older posts. Furthermore, there is calendar option at the side of the page where you have the option to find posts relating to different dates or months. Additionally there is a search category option or to choose key words to find blog posts relating to a particular topic about chocolate which you are most interested in. As part of the search bar there is an letter in the background, adding to the creativeness of the blog. Also the colour scheme has been well thought out, the white and brown contrast well together but also they are the colours of real chocolate. At the end of each post all the comments can also be read, which is particular useful when reading a review post because it shows others critiques and their opinions on the post creating discussion and more interaction with the blog. Additionally, the blog has a link to their Facebook page, which encourages more traffic to raise awareness of the blog and gain readers. The chocolate blog also has an option to leave your email address and to subscribe, therefore this enables newsletters to be sent to subscribers with recent post updates.
However, one critique I have about the chocolate blog is that with the different shades of brown on every page, it may become boring and not as visually appearing to subscribers. Especially if emails they receive from the blog are in the colour brown, it may not encourage people to open the emails.
Tech Device – Engadget
Pictures and short headings mean that you are not bombarded with too much information when you first look at it. You look at the pictures, read the titles and a little entry of the post to see whether that blog post is for you or not. There is a “Read the Full Story” link and a link for the comments by others. There are also links for; Facebook, Twitter, StumbleUpon, Pinterest and Reddit, so you can quickly post it to your profile for others to see and comment on.The use of pictures means that you get to see what they are actually talking about and it also breaks up all the reading that is there.The videos that they have added of them using the products they’re reviewing means that you get to see for yourself what it’s actually like without having to have touched it. The information that is included in the blogs means that it is very informative giving you all the information you expect on a good blog. There are many posts on the blog, which show that it is used frequently. Different bloggers will post in the same day about different products that they have reviewed.
Cars – Top Gear
The blog is easy to navigate as all posts are clearly labelled with clear links to comments, videos and other related media. However, the search function is not very useful if the user does not know the exact title of the post they are looking for, as the majority of the posts have vague tags such as “top gear series 20” which means a search can bring up many unrelated results. The blog is professionally run, being owned by the BBC, which means that generally it is of a higher quality than many other similar vehicle related blogs. The blog also has clearly labelled links to other social media such as the Top Gear Facebook and Twitter pages. There are also options to sort posts by most recent or most popular, which does help alleviate the effects of having a poor search function. To scroll through the blog, the user has just one option of scrolling back through older and older posts, while the blog would benefit from a calendar type function which would allow the user to skip back to a particular month or year of posts, which would again aid with searching for specific posts. There is also no clear way to subscribe to the blog, meaning that a user would have to visit the blog to look for new posts rather than being automatically updated via email when a post is made. Posts are not made daily, usually averaging one post every two or three days, this means that there is unlikely to be a large returning audience if they have no way of knowing when a post will be made. Visually, the blog appears appealing at first, with a well-made header with clearly labelled links to the main Top Gear site, however, as the user scrolls through the blog, they are greeted with a dull grey background which may turn users away if the blog does not appear visually stimulating.
Services – Seven Streets
Detailed, independent blog exploring Liverpool’s cultural experiences and reviewing them for the audience. This blog is more or less a guide to the cities traditional spectrum of ‘forgotten pubs, inspiring architecture and incredible new venues’. SevenStreets reviews services from artisan bakeries to Student Accommodation, all with the proficient tone of local contributors. The blog is easy to use and styled in a way that will attract the consumers based on their love of art, music and food. The use of soft simple colours and stimulating images of food, bands and exhibitions excite the audience while allowing them to feel comfortable. The site also has subtle hints towards Liverpool, such as red titles, while not necessarily being commercial as the website itself reviews services that are more independent.
A varied array of post content with an informal edge and inviting aspects – the blog is accessible via Facebook and Twitter, allowing the reader to comment and post to and from the blog, encouraging views. A table of popular stories stays on the left hand side as the user browses other content as to attract attention to current cultural events, which may not have caught the audience’s eye otherwise. ‘Editor’s Picks’ also remains in a banner along the top of the site for the same reason, just under a search bar which allows for easy accessibility.
- 5 Tips For Writing A Better Blog Title (business2community.com)
- ‘Blog of the Year’ Award (thenotsocreativecook.wordpress.com)